The Power of UGC: Why People Trust People, Not Brands
The Power of UGC: Why People Trust People, Not Brands A Strategic Perspective for Performance Marketers In today’s oversaturated digital landscape, where traditional ads are losing their edge, User Generated Content (UGC) emerges as a game changer in performance marketing. Unlike polished branded ads, UGC offers authenticity, relatability, and the power of community trust.At ThinkBIG, we’ve seen firsthand how leveraging UGC drives stronger engagement, lower acquisition costs, and increased loyalty. What Is UGC (User-Generated Content)? User-Generated Content is any form of content videos, images, reviews, or testimonials created by real users or fans, not the brand itself. Examples include: Why does it matter? Because UGC feels human and human is what performs today. 1. Higher Trust = Higher Conversions Over 84% of consumers trust peer recommendations more than branded content. That’s why UGC ads consistently outperform traditional creatives. At ThinkBIG, our UGC driven campaigns deliver: 2. Stronger Engagement Through Relatability People engage with people not with scripted, overproduced ads.UGC content reflects real-life use, emotions, and experiences. It creates a sense of “this could be me,” leading to more likes, shares, and saves. Performance marketers can’t ignore the emotional power of relatability. 3. Lower Production Costs, Higher ROI Traditional content is expensive. UGC is cost effective and fast to deploy.We repurpose UGC videos and photos at scale for high-impact campaigns that don’t break the budget. At ThinkBIG, we lead funnels with UGC and support them with smart retargeting driving stronger CPL and ROAS. 4. Platform Preference: UGC Wins the Algorithm On TikTok, Instagram Reels, and YouTube Shorts, native, organic looking content wins. Algorithms favor engagement, and User Generated Content delivers it. This makes UGC ideal for both organic performance and paid ads across platforms. 5. Brand Perception: Authenticity Beats Perfection Consumers today value authenticity over perfection.They want real voices, diverse faces, and honest experiences. UGC humanizes your brand and makes your audience feel seen and heard. With UGC, you’re not just promoting you’re connecting. How We Use UGC at ThinkBIG We don’t treat UGC as an afterthought. It’s a core part of our performance marketing strategy: This mix of creativity and data is how we make UGC campaigns scalable and effective. UGC isn’t a trend it’s the future of digital and performance marketing.It’s real. It’s trustworthy. And most importantly it works. Ready to launch UGC campaigns that perform?Let ThinkBIG help you build content that speaks to real humans and converts.We don’t just create ads we engineer trust at scale.
ThinkBIG 20th Anniversary: Where Ideas Grow
ThinkBIG 20th Anniversary: Where Ideas Grow March 24, 2025 | Fairmont Hotel Amman ThinkBIG Creative and Marketing, a leading marketing agency in Jordan, marked its 20th anniversary with a memorable Ramadan Iftar celebration. The event took place on the evening of Monday, March 24, 2025, at the Fairmont Hotel Amman, bringing together clients, partners, and team members to honor two decades of success and innovation in integrated marketing solutions. During the celebration, the company’s General Manager, Rami Douhal, shared heartfelt remarks on the significance of the event:“Celebrating this special occasion during Ramadan felt like the perfect way to reflect on our 20-year journey. It’s not just about marking a date—it’s about recognizing everyone who’s been part of ThinkBIG’s story, from our founding days to today.” Key Quotes From Leaders Carmen Salaita, ThinkBIG’s Director of Marketing and Creative, emphasized the importance of building lasting connections:“At ThinkBIG, we always strive to deepen our relationships with clients, especially through meaningful occasions like this Ramadan gathering. Our goal remains clear: to continue delivering creative, relevant, and impactful marketing that aligns with our clients’ evolving needs.” Future Vision This special evening wasn’t just a celebration of the past, but a promise for the future. With fresh energy and an eye on the ever-changing market, ThinkBIG continues to position itself as a trusted creative agency in Amman, offering impactful and tailored marketing solutions that drive real results.
Top 10 AI Tools for Digital Marketing
Top 10 AI Tools for Digital Marketing Top 10 AI Tools for Digital Marketing What are the benefits of AI in Digital marketing In the digital era, artificial intelligence (AI) has become an indispensable part of marketing. Companies rely on AI tools to analyze data, optimize marketing campaigns, and create engaging content that resonates with their target audience. In this article, we will explore the top 10 AI tools for digital marketing and how they can help achieve exceptional results. 1. ChatGPT Developed by OpenAI, ChatGPT is a powerful tool for generating creative text, preparing marketing plans, and answering customer inquiries naturally. It’s ideal for creating website content, blogs, and even advertisements. Features: 2. Jasper AI Jasper AI is one of the most popular tools for generating marketing copy using AI. It’s widely used for writing ads, product descriptions, and blog content. Features: 3. Canva (Magic Design) Canva’s Magic Design feature leverages AI to simplify the process of creating stunning visuals. Features: 4. Surfer SEO Surfer SEO is a specialized tool for optimizing content to meet search engine optimization (SEO) requirements using AI technology. Features: 5. Grammarly Beyond grammar correction, Grammarly provides suggestions to enhance your writing style and tone, making it ideal for marketing professionals. Features: 6. Adzooma Adzooma uses AI to optimize advertising campaigns on platforms like Google and Facebook. Features: 7. Lumen5 Lumen5 turns written content into engaging video marketing materials. Features: 8. Hootsuite (Insights) Hootsuite is a social media management tool with AI-powered Insights to track audience engagement. Features: 9. Outreach AI Outreach AI specializes in managing email marketing campaigns with AI technology. Features: 10. DeepL DeepL is an AI-powered translation tool offering precise translations for marketing content in various languages. Features: Why is AI important for digital marketing AI is transforming the digital marketing landscape. By leveraging the tools mentioned above, businesses can improve their marketing efficiency, save time, and enhance audience engagement. If you want to stay ahead of the competition, it’s time to integrate these AI tools into your marketing strategy. Start exploring these tools today and elevate your marketing game!
ThinkBIG: Creativity Meets Marketing Excellence
ThinkBIG: Creativity Meets Marketing Excellence ThinkBIG is your go-to partner for digital marketing in Jordan. We specialize in delivering creative and results-driven solutions, combining innovative branding with cutting-edge marketing strategies to help your business thrive. Why Choose ThinkBIG? Our Core Services: